1. KNOW YOUR MARKET —Don't assume everyone will be interested in what you have to offer. Do some research before discussing your new enterprise with potential customers or investors. Find out why your product or service is needed. Ask questions of people whom you believe may later be your customers. Listen to what they tell you. Also, read trade journals, etc., as they relate to your selected market.
"Hear counsel, and receive instruction, that thou mayest be wise in thy latter end." Proverbs 19:20.
When you are certain that what you have to offer is needed and sufficiently unique from your competitor—you have something to talk about—and not before.
2. SELL YOURSELF —As we consider building a business following Christian principles the idea of "selling yourself" may sound somewhat proudful - or worldly. But it merely means that we will need to show evidence to our potential customers, investors, etc., that our business has value to their need. And to do that, they must believe in you. They will come to believe you have the answer to their particular need (your product or service) because you have followed through with Step 1; You know the market and what benefit your product or service will give them as customers. And your Godly concern for their needs, and your knowledge and enthusiasm about your product will help you close the sale.
3. DEVELOP A STRATEGY —In considering this step it's important to think again on the question asked in Step 1; How will the changes that your eventual success bring effect your values and lifestyle? When selecting your method of promoting yourself, your product, or service it is important to keep in mind that the outcome of your actions will mean to you in the long run. It is easy to rationalize that an act is proper - that may bring about a desired end - when you have your eyes on the end rather than on the act. Establish honorable habits at the beginning and you will not have a problem continuing in them when the "stakes are high."
A sales technique that is a bit dishonest may get you inside a customer's door. But the one who receives repeat sales, or has others to recommend their product to a friend will be the person who the customers have learned by experience that they can trust.
So as you develop your marketing strategy, keep in mind how it will eventually affect your particular Christian values and lifestyle.
6. DEVELOP CREDIBILITY —Someone once said, there is no such thing as Christian ethics - meaning, ethics and Christianity cannot be separated. Unfortunately the world's view today of Christianity would be somewhat different than that. But if you wish to build credibility, it will require a high price. Offer to go the extra mile than what your competitor goes. Then follow through with doing it. Work harder and longer. Deliver your products sooner. Look for every opportunity to assist a customer. And if a problem occurs—make it good.
"A good name is rather to be chosen than great riches, and loving favour rather than silver and gold." Proverbs 22:1.
As Christians we serve a God who is interested in every aspect of our lives. Jeremiah 29:11, as we said earlier tells us that His thoughts toward us are for our good. And as we set our affections on the Lord, not on things and accomplishments and strive to always have a clear conscience in order to discern His bidding, we can be certain He will guide our steps in all that we do. That will include the developing of our successful Christian business.